Research + Design + Strategy
I'm Priyank.
I love Design
I strive for simplicity and clarity
PROJECTS
Digital Transformation of the Fashion Industry
Service Design | Product design | UI UX Design | Investor Pitch Deck
Design a new service and business model for WA Clothing. End to end digital experience, from body measurements to virtual draping to pattern drafting process and even production automation.
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Rethinking Health Insurance for Indian Youth
Service Design | Product Design | UX Research | UI UX
A health insurance product that caters to the needs of Indian youth, aged 18-35, who prioritize a healthy and active lifestyle. The product offer affordable and flexible coverage for preventive care, mental health, and chronic conditions.
SAHAJ - Digital Platform for Elderly
UI UX Design | Storytelling | Empathy Maping | 24 Hours Designathon
YouTube Ed for online learning
Virtual Behaviour | UX Research | Interface Design | Wireframing
This project was undertaken as part of our Understanding Virtual Social Behavior module wherein we studied the virtual behaviors which are exhibited on YouTube with specific regarding online learning channels.
ADELAIDE - Creative Community Hub
Architecture | Conceptualization | Experience Design
What makes a ‘creative city’? And what capacity does architecture have to foster, inspire, or use to celebrate creativity within an urban environment? How to make Adelaide a more creative, vibrant, and innovative place to live.
ABOUT ME
Strategic Design Management ( M.Des )
I am an Architect turned Strategic Designer. I enjoy unpacking complex problems by approaching each with a flexible approach and solve them through the creative process of design. Since my childhood, I have been driven by the innate love for nature and hence strive to bring a balance between People Planet and Profit.
SKILL + TOOLS
Experience Design
Service Design
Business Model
System Design
Data Visualization
Design Audit
Behavior Studies
Brand Strategy
User Research
Rapid Prototyping
EXPERIENCE
20121 - Present
Salesforce, Hyderabad
UX Design | UX Research
Led UX team, synthesized research insights, crafted user journeys, and prototypes. Collaborated with cross-functional teams, driving product enhancement and securing design patents for innovative solutions.
2020-2021
WA CLOTHING, Bangalore
Digital Transformation of the Fashion Industry
Worked at the nexus of technology and fashion. Carry out the service design,
business and management process. Design strategy for new product development to reflect the brand as a design-led organization.
2017-2018
ILSP, Almora, Uttrakhand
Design Researcher | Business & Digital Strategy
Conducted ethnographic research to understand the livelihood of farmers and their ecosystem to identify new business opportunities. Converted insights to design identity & digital a platform for supply chain management & E-commerce.
2016-2017
Amdavad Municipal Corporation & NID, Ahmadabad
Information and Experience Design Intern
Designing the signage system of Ahmadabad Heritage City to induce a sense of Pride, Belonging and Identity. Conducting research using the survey to quantify intangibles like behavior/ Thought process
2015-2016
N+U Architects, New Delhi
Architect & Designer
Worked on several projects of various scales such as Navi Mumbai RBI housing competition - (Under construction), Adelaide creative hub design competition (special mention), IRSDC Nagpur Railway station design (second runner up).
2015- 2016
Sconce Global, Noida ( Auto expo 2016)
Assistant Project Manager
Fabrication of Hyundai and Mahindra hall in the Auto Expo 2016.
